In the past, comic book publishers realized fairly quickly that if they spent a little extra to hire a good cover artist, they could fill the insides with mediocrity and still make a sizable profit. All it took was a striking cover to entice thousands of kids to fork over their dimes. As such, scores of cover artists are represented in Action! Mystery! Thrills! 200 Great Comic Book Covers 1936-45: Carl Barks, Charles Biro, Dick Briefer, L.B. Cole, Jack Cole, Reed Crandall, Will Eisner, Bill Everett, Lou Fine, Walt Kelly, Jack Kirby, Mac Raboy, and Alex Schomburg. Every comic-book genre is explored, from superhero to detective to Western to funny animal.